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Catalyze + VIBE is a 6-week endeavor to create, structure + nurture the Foundation of your Brand's Discord Community.
Even if you have experience with Discord, this isn't the time to obsess over the number of channels or worry about how many people will join.
We aren't just planting Seeds of your success--
We start by clarifying your goal that aligns with your Business, Marketing + Brand Strategy for your 6-month Community Management + Engagement Strategy.
This service is an amalgam of all my Relationship Building, Digital Communication, Strategic Thinking, Content Marketing, Project Management, Brand Storytelling, Creative Direction + Executive Leadership experiences.
The Process
The Process
Read the breakdown below for specifics of what we'll be doing week-by-week. I will lead weekly 45-minute meetings with all stakeholders + team members involved with this project. And you'll receive 3 bi-weekly reports to measure community growth with established KPIs + metrics.
And from Week #3-6, I'll hop onto Discord 3 days per week for three 20-minute Time Blocks to respond to your audience.
All of this leads up to your Ask-Me-Anything (AMA) Session where Community Members can talk directly with you + each other about your Brand!
Week #1:
Week #1:
Plan + Prep
Plan + Prep
1-Hour Onboarding Meeting: Team/Stakeholder Introductions, Discord Overview, Resource Allocation, Goal Setting + Strategy Development; Schedule Weekly Meetings + AMA Session
Layout 6-week Plan in Asana (work management platform)
Prepare for Discord setup
Take inventory of Current Consumer Base + Define their Profiles
Brainstorm Migration Plan for Social Media Followers, Email Subscribers + In-Store Buyers
Week #2:
Week #2:
Setup
Setup
Weekly Meeting: Tour Discord, Decide AMA Session Structure
Start setting up Discord Server
Create Rules for Community Members
Establish Guidelines for Moderation
Brainstorm Engagement Posts + Content leading up to AMA Session*
Finalize Migration Plan
Develop Content for Migrating*
*Your Marketers are creating the Content: I lead with Creative Direction
Week #3:
Week #3:
Migration
Migration
Weekly Meeting: Review Report, Explore Progress on Migration, Begin Offboarding Discussion (Options: in-house, hire contractor, continue work with me)
Send out Report #1 (2-Page PDF)
Implement Migration Plan
Post 2 Weekly Engagement Posts in Discord: Promote AMA Session
Start Weekly Time Blocks to Respond to Community members
Week #4:
Week #4:
Engagement
Engagement
Weekly Meeting: Discuss Topics that Community members regularly talk about, AMA Preparation, Continue Offboarding Discussion
Continuation of Week #3 Activities
Continue promoting AMA Session
Week #5:
Week #5:
AMA Session
AMA Session
Weekly Meeting: Review Report, AMA Preparation, Brainstorm 6-Month Community Management + Engagement Strategy, Finalize Offboarding Decision
Send out Report #2 (2-Page PDF)
Continuation of Week #4 Activities
Host AMA Session (1 to 3 Hours)!
Week #6:
Week #6:
Offboarding
Offboarding
1-Hour Offboarding Meeting: Discuss AMA Session Results, Establish 6-Month Strategy, schedule my Follow-Up Dates
Continuation of Week #5 Activities
Train + Hand-off Community Manager responsibilities for Week #7 onward
The Follow-Up
The Follow-Up
I'm not just gonna leave you and your team hanging after our lovely 6 weeks together. You'll receive Report #3 summing up the entire experience + we'll schedule monthly 20-minute meetings to ensure the 6-Month Strategy is moving along.
If you require more of my attention + involvement, bring me on as your Community Lead! We'll hash out a Service Agreement that aligns with your needs.
Report #3
Report #3
4 to 6-Page PDF
Highlights Metrics of Weeks #5 + 6
Overview of Metrics, KPIs, Successes + Growth Opportunities for all 6 weeks
Includes Resources + Answers discussed in previous meetings
Monthly 25-Min Calls
Monthly 25-Min Calls
You'll email me questions the night before our meeting
We'll discuss progress of our 6-Month Community Management + Engagement Strategy
Q+A Format for anything related to Discord, navigating the Community + Brand Goals
Pay for more Help!
Pay for more Help!
Your options for re-hiring me for a 3-Month Retainer Contract include:
I step in as Leader for your Community Manager(s) + Moderator(s)
I am the accountability guide for sticking to the Strategy
I'm available for Consulting
Starting at $775
Starting at $775
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