BUSINESS STRATEGY CASE STUDIES

What started as a cool concept to connect with cannabis consumers has emerged as a novel national startup in the industry. All it took was my leadership that established structure + a WHOLE lot of confidence.

• Disruptive Facilitation: The implementation of strategic processes, including using Asana for organization and validating their concept through real-world tests at Revelry NYC, Beard Bros Pharm Live Sesh + NECANN New Jersey provided a strong foundation, turning their abstract idea into a viable, sustainable business.

• Growth Strategy: We didn't just chase every shiny object. We locked in on the booming cannabis beverages market and developed repeatable services like sponsored Industry Mixers and Photo Activations that bring in the cash.

• Talent Coaching: By moving from an unstructured concept to clearly defined executive roles (CEO, CRO, CSO), we were empowered to leverage their unique skills in research, creativity, and strategy, building a confident and effective team.

This is how I get shit done~!!

Canna-House is a successful brand with a powerful collective + product behind it. This Win strengthened their legal staying power.

• Disruptive Facilitation: I implemented an intensive, 3-day sprint to establish their entire accounting system, providing a sustainable solution in a matter of hours.

• Growth Strategy: We transformed Canna-House from a brand whose founders were still making deliveries into a structured company, freeing up their time to focus on strategic growth.

• Talent Coaching: By empowering Kenya's assistant with a clear role, we built a reliable bookkeeping system that ensures the brand’s financial health without pulling the founders away from their priorities.

This is how you turn hustle into a well-oiled machine.

My collaboration with Peake ReLeaf began with a simple but powerful idea: bringing an ambitious team's vision to life.

• Disruptive Facilitation: I established a collaborative structure for the C-Suite and introduced an Asana-based content calendar, ensuring every project was on track and every team member was aligned.

• Growth Strategy: I transformed their "Inside the Industry" video series into a consistent, two-episode-per-month program. The Peake Apparel shop was upgraded to increase sales, leading the executive team to invest in new products that were enthusiastically received by staff and customers.

• Talent Coaching: I encouraged the team to participate in marketing initiatives, cultivating their confidence and ability to create content. I also provided creative direction for apparel designs, which developed their talent and creativity.

With a solid strategy in place, Peake ReLeaf was able to elevate their brand presence establish a lasting foundation for continued growth.

My collaboration with Dodi Blunts began with a clear mission: solidifying a brand tied to a celebrity as its own distinct entity.

• Disruptive Facilitation: I had an in-depth discussion with the team, including Marshawn Lynch, to get a clear idea of their vision. I then crafted a deck that clearly laid out the key messaging strategy for the website, social media, and press releases.

• Growth Strategy: My work defined the product as “Oakland’s premier craft blunt.” My copy was paired with stellar photographs for the initial Instagram posts, providing a powerful launch that set the stage for their brand identity.

• Talent Coaching: My in-depth discussion with the team helped clarify their vision and empowered them to communicate what they wanted the brand to be.

With a solid strategy in place, Dodi Blunts launched with a clear, resonant voice that set the foundation for the Dodi Supply rebrand.